Give products a human voice.
Urland is a technical communication studio. We turn machine-drafted copy, docs, and scripts into words people understand — and trust.
Three short questions. A real person replies.
Before → after, in your product
Machine draft
Error 402: Payment authorization workflow could not be instantiated.
Our rewrite
Your card didn't go through. Check the number, or try another card.
Machine draft
Leverage the dashboard to unlock actionable, data-driven visibility.
Our rewrite
This is your dashboard. Connect a data source to get started.
What we do
Nine ways to sound human
One standard behind all of them: if a sentence doesn't help the user, it goes.
AI prompt training
Prompts and voice standards, tested and tuned — so your AI writes like your best writer.
UX writing
Buttons, errors, empty states — the small words that guide people.
Content design
What to say, where it lives, and when it appears.
Technical writing
Developer docs and API guides that answer before you ask.
Product documentation
Help centers and release notes that close tickets early.
Copywriting
Landing pages and emails that persuade in plain language.
Script writing
Scripts for product films and demos, written for the ear.
Video editing
Marketing videos with pace, captions, and a clear story.
Localization
English-first source copy, adapted to travel across markets.
The method
Your products deserve a voice
Every project starts with a voice chart — a method from Torrey Podmajersky's book Strategic Writing for UX. It pins your product's personality to concrete writing choices, so your audience always knows who's behind the product — and your team and your AI can stay in character.
An example, for an imaginary AI assistant with two voice principles:
| Voice dimension | Calm | Candid |
|---|---|---|
| Conceptswhat we talk about | What happens next — not the machinery behind it. | Limits and errors, named before users find them. |
| Vocabularythe words we pick — and ban | Everyday verbs: check, send, fix. "Leverage" is banned. | "We got it wrong" — never "an issue occurred". |
| Verbosityhow much we say | One idea per sentence. Cut the second adjective. | The short answer first; details one tap away. |
| Grammarhow sentences behave | Active voice, present tense. | First person for our mistakes, second person for your wins. |
| Punctuationhow it looks on screen | Sentence case. Exclamation points on birthdays only. | No hedging quotes, no fine-print asterisks. |
Yours would look different. That's the point.
Working together
Sound familiar?
The four sentences we hear most from AI-first teams — and what changes after you reach out.
Support answers the same three questions every week.
Help content and docs that answer first — so tickets don't get the chance.
People sign up, then stall on the first screen.
Onboarding and UX copy that moves users to their first win.
Our engineers wrote the docs. You can tell.
Technical writing that's accurate and readable — reviewed with the people who built it.
The AI drafts everything, and it all sounds the same.
A voice of your own — and the prompt standards that keep your models speaking it.
How every project runs
Define
Clarify the problem, audience, and communication goals.
Shape
Turn complex information into clear, useful content.
Deliver
Polish, align, localize, and prepare everything for launch.
Not sure yet? Start with one screen.
Send the one piece of copy that bugs you — an error message, an empty state, a paragraph from your docs. You'll get a rewritten version back, free, with a note on why it changed. No call, no deck, no obligation.
About
The human behind the voice.
Urland Communications is run by Beatrice Urland — one writer, one point of contact, from first email to final delivery. The person who gets to know your product is the same person writing for it.
Beatrice spent four years as a UX Writer at Kahoot!, writing interface copy for a product used by millions — and building the terminology systems and source strings that let it localize cleanly into more than 20 languages. Part of that job was testing and tuning AI assistant prompts, so she knows machine-drafted language from the inside.
Urland Communications started in 2019 with a simple goal: make complex products easy to understand and intuitive for everyone who uses them. Beatrice brings her expertise in UX writing, technical writing, product documentation, and client-facing content to ed-tech, fintech, and AI companies.
She works the way product teams actually work — alongside UX designers, product managers, engineers, and developers — keeping the wheels turning on projects of any size. Behind the craft: an MA in Applied Linguistics and research on bilingual reading co-published with Cambridge University Press. She's a native speaker of English and Chinese and works professionally in Norwegian, so copy that travels well is a habit here, not a promise.
Beatrice Urland
Founder & lead writer
- Urland Communications · founded 2019
- UX Writer at Kahoot! · 2022–2026
- MA Applied Linguistics, University of Agder
- Co-author, Cambridge University Press
- Native English & Chinese · Professional Norwegian
- Based in Grimstad, Norway — working worldwide
Ready to connect?
Tell us what you're building. A real person reads it and replies within two business days.
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