Give products a human voice.
Urland Communications helps technology companies turn complex products into clear, intuitive experiences — through UX writing, technical content, localization, and content design.
From the first onboarding screen to release notes and documentation, every word should help people understand what to do next.
Three short questions. I reply personally.
The difference a rewrite makes
Before
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After
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After
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What I do
How I can help
From a single product flow to an entire content system, I help teams make complex information easier to understand, use, and scale.
UX writing
Buttons, errors, empty states — the small words that guide people.
Content design
What to say, where it lives, and when it appears.
Technical writing
Clear guides, instructions, release notes, and technical content that make complex products easier to understand.
Product documentation
Help articles, product guides, and support content that stay useful as your product evolves.
Copywriting
Landing pages and emails that persuade in plain language.
Script writing
Scripts for product films and demos, written for the ear.
Video editing
Marketing videos with pace, captions, and a clear story.
Localization
English-first source copy, adapted to travel across markets.
AI content
Prompt training and voice standards, tested and tuned — so your AI writes like your best writer.
The method
Your products deserve a voice
When a project needs a clearer product voice, I use a voice chart to turn abstract qualities like “friendly” or “professional” into practical writing decisions your team — and your AI — can actually use.
An example, for an imaginary learning platform that speaks to two audiences:
| Voice dimension | Businessprofessional | Studentsenergetic |
|---|---|---|
| Conceptswhat we talk about | Outcomes, time saved, and what the whole team gets out of it. | What you can do next — and how close you are to getting there. |
| Vocabularythe words we pick — and ban | Plain professional terms: set up, report, team. No hype words. | Everyday verbs with momentum: try, build, nail it. |
| Verbosityhow much we say | One idea per sentence. Detail available, never forced. | Short bursts. Two lines on screen, tops. |
| Grammarhow sentences behave | Active voice, present tense, second person. | Direct address and questions. Contractions welcome. |
| Punctuationhow it looks on screen | Sentence case. No exclamation points. | Exclamation points earned, not sprinkled. |
Same product, same principles — two audiences, two ways of speaking. Yours would look different again. That's the point.
Working together
Sound familiar?
Four sentences I hear often from product teams — and what changes after you reach out.
Support answers the same three questions every week.
Help content and docs that answer first — so tickets don't get the chance.
People sign up, then stall on the first screen.
Onboarding and UX copy that moves users to their first win.
Our engineers wrote the docs. You can tell.
Technical writing that's accurate and readable — reviewed with the people who built it.
The AI drafts everything, and it all sounds the same.
A voice of your own — and the prompt standards that keep your models speaking it.
How every project runs
Define
Understand the product, users, problem, and what success looks like.
Shape
Work with your team to turn complex information into clear, useful content.
Deliver
Review, refine, localize, and prepare everything for launch.
Not sure yet? Start with one screen.
Send the one piece of copy that bugs you — an error message, an empty state, a paragraph from your docs.
About
The person behind the words
I'm Beatrice, founder of Urland Communications and a technical content specialist with a background in UX writing, technical writing, localization, and content design.
Before focusing on Urland Communications, I spent four years as a UX Writer at Kahoot!, working alongside designers, product managers, engineers, and localization teams on product experiences used by millions of people. My work ranged from interface copy and product flows to terminology systems, localization across 20+ languages, documentation, release communication, and AI assistant content.
That experience shaped how I work today: understand the user, understand the product, collaborate with the people building it, and make every word earn its place.
Say hello
Beatrice Urland
Founder & lead writer
- Urland Communications · founded 2019
- UX Writer at Kahoot! · 2022–2026
- MA Applied Linguistics, University of Agder
- Co-author, Cambridge University Press
- Native English & Chinese · Professional Norwegian
- Based in Grimstad, Norway — working worldwide